If you’re interested in how powerful forces of marketing & manipulation make the positive change we badly need MUCH harder, read @grantennis.bsky.social’ great book “Dark PR.” – Brent Toderian, Bluesky
“Think global, act local!” “Be the change you want to see in the world!” “Every little bit counts!” We can all get on board with such sentiments, right? That, of course, is exactly what corporate spin-masters across the world are banking on. By weaponizing such seemingly innocuous yet powerful narratives, change becomes a matter of personal choice, something each of us must slave away at day by day: switching off lightbulbs to save the environment or exercising to shed the weight we’ve gained from consuming junk food. All the while, the corporate welfare tap continues to flow, with over $6 trillion worth of annual subsidies dished out to industries that directly contribute to the deaths of over 5.5 million people each year through diabetes, road deaths, global warming, and other crises. But such framing is just the tip of the iceberg when it comes to the corporate disinformation playbook. This playbook is the dark matter of activist work: the unseeable element shaping harmful spin across all issues. It has never been reverse engineered – until now.
In Dark PR, Grant Ennis – drawing on his decades of experience working in the environmental, philanthropy, and public health sectors – reveals exactly how multinationals go about hoodwinking and manipulating us. In doing so, he lifts the lid on the nine devious frames contained within the cross-industry corporate disinformation playbook: through denialism, normalization, victim-blaming, multifactorialism, and a variety of other tried-and-tested tactics, corporations divert citizens’ attention away from the real causes of global problems, leading them into counter-productive blind-alley “solutions” like ethical consumerism and divestment. Sadly, though, buying Fair Trade chocolate has not and never will save the world. Only by collectively organizing to lobby our governments can we break this destructive cycle of lies and deadly incentives and reclaim control of our lives.
Dark PR: How Corporate Disinformation Harms Our Health and the Environment referenced in the UK House of Lords.
“I’m really interested in a piece of work that’s written by a guy named Grant Ennis, and I would advise you to have a look at his book on subsidy. So actually the Government provide an awful lot of subsidy to unhealthy food producers. Actually we could reduce the subsidy that is provided for that food and use the money in a different way to do different things. He is the expert in that”
– Alice Wiseman, Director of Public Health for Gateshead, England
Link: https://lnkd.in/e6AnKssm Minute 11:34:24
Daraja Press
Dark PR is cited by The Australian
“We can’t solve a pandemic caused by an unhealthy food environment by treating it with drugs,” said Mr Ennis, the author of Dark PR: How Corporate Disinformation Harms our Health and the Environment. He said there were extensive links between pharmaceutical companies and diabetes and obesity groups in Australia, via direct funding and sponsorship, the sponsorship of research, and payments to attend education seminars and conferences.
“By funding these health organisations it risks making them front groups,” Mr Ennis said. “I’m unaware of any policy in Australia for obesity or diabetes that has any substance. I’ve never seen a country where nutrition and health groups appear so captured.”
Daraja Press
A list of media coverage
Dayble, Will. Resilience Is Propaganda! CreativeMornings HQ: CreativeMornings HQ, 2021-06-22. https://youtu.be/H_IiVGSTxr4.
Muntisov, Michael. “The Best Thing You Can Do to Tackle Global Warming.” Court of the Grandchildren, July 27, 2021. https://courtofthegrandchildren.com/the-best-thing-you-can-do-to-tackle-global-warming/
Ennis. Grant. We Already Have a Carbon Price. Negative $5 Trillion per Year. Demand Change at COP26! Citizens’ Climate Lobby Australia, Oct 12, 2021. https://youtu.be/xxk8xApGtB4.
Muntisov, Michael. “Australia’s Climate Is Changing.” Court of the Grandchildren, May 29, 2022. https://courtofthegrandchildren.com/australias-climate-is-changing/.
Muntisov, Michael. “Every Time History Repeats, the Price Goes Up.” Court of the Grandchildren, June 23, 2022. https://courtofthegrandchildren.com/every-time-history-repeats-the-price-goes-up/.
Muecke, James, and Grant Ennis. “Sugar Shovellers Are Making Us Sick, Fat and Poor (and Check out What They Pay in Tax!).” Michael West, November 15, 2022. https://michaelwest.com.au/sugar-shovellers-are-making-us-sick-fat-and-poor-and-check-out-what-they-pay-in-tax/
Muecke, James. “Turning the Tide.” Low Carb Down Under. Gold Coast Convention and Exhibition Centre: Low Carb Down Under, Nov 27, 2022. https://youtu.be/OHaaHD5heFQ.
McIlroy, Tom, James Muecke, Grant Ennis, and Sophie Scamps. “Junk Food Tax Breaks: Former Australian of the Year James Muecke Says Parliament Needs to Act on Growing Obesity Rates in Australia – Why This Doctor Isn’t Pushing for a Tax on Sugary Drinks.” Australian Financial Review, November 17, 2022, sec. federal. https://www.afr.com/politics/federal/why-this-doctor-isn-t-pushing-for-a-tax-on-sugary-drinks-20221112-p5bxon
Light, Tan. “Tan’s Resolution: Read More Non-Fiction.” All Lit Up. 2023 ALU Bookish Resolutions, 2023. https://alllitup.ca/Blog/2023/2023-ALU-Bookish-Resolutions.
Client Publications Authors Liz Monument Publication date 2023/3/1 Journal LizMonument.com Publisher https://www.lizmonument.com/client-publications
Robinson, Natasha, Joanna Panagopoulos, and Georgina Noack. “Shining Spotlight on Shadow Weight-Loss Drug Campaign.” The Australian, February 14, 2023, Exclusive edition. https://www.theaustralian.com.au/science/shining-spotlight-on-shadow-wirghtloss-drug-campaign/news-story/c1f8b1151638e72515d66961722822ec.
Ennis, Grant. “How PR and the Fog of Corporate Disinformation Has Governments Paying to Burn the Planet.” Michael West, March 10, 2023. https://michaelwest.com.au/how-pr-and-the-fog-of-corporate-disinformation-has-governments-paying-to-burn-the-planet/.
Wilson, Kea, and Grant Ennis. “Stop the Spin: How to Spot Nine Types of Auto-Industry Disinformation.” Streetsblog USA, March 13, 2023. https://usa.streetsblog.org/2023/03/13/stop-the-spin-how-to-spot-nine-types-of-auto-industry-disinformation/.
Ennis, Grant. “Goodreads Giveaway of 10-books in Canada.” Self, March 2023. (Not a publication. Just noting down that this was done and it worked well). https://www.goodreads.com/book/show/62832561-dark-pr
S01 E38: Name this Podcast… and dummies Authors Michael Brooks, Anthony Cimino Publication date 2023/3/16 Journal Center for Auto Safety Podcast Publisher https://www.autosafety.org/podcast/name-this-podcast-and-dummies/
How to Reframe the Narrative About Car Dependency Authors Kea Wilson, Grant Ennis Publication date 2023/3/28 Journal StreetsBlogUSA Publisher https://usa.streetsblog.org/2023/03/28/how-to-reframe-the-narrative-about-car-dependency/
What It Takes To Reframe the Narrative About Car Dependency (Grant Ennis) Authors Grant Ennis, Kea Wilson Publication date 2023/3/28 Journal The Brake: A Streetsblog Podcast Publisher https://player.fm/series/the-brake-a-streetsblog-podcast/what-it-takes-to-reframe-the-narrative-about-car-dependency-grant-ennis
The Haul ST: Enabling people to live a “car-light” life: This week, New Mercedes-Benz CLA is debuting soon, Kia launched a new all-electric EV9 SUV, Uber’s Comfort Electric … Authors Adam Feldman Publication date 2023/3/31 Journal Movements Publisher https://www.readmovements.com/p/the-haul-st-enabling-people-to-live
How PR and the fog of corporate disinformation has governments paying to burn the planet Authors Grant Ennis Publication date 2023/4/1 Journal The Tawny Frogmouth: The Northern Beaches Monthly Mag V